PREMIUM DOMAIN FOR SALE
A premium domain will be the game changer in your quest for online success!
4 reasons for having a premium domain:
The Most Expensive South African Domains Ever >>
THE 5 BIGGEST BENEFITS OF
OWNING A PREMIUM DOMAIN
INSTANT BRAND RECOGNITION
Domains are deemed “premium” and expensive if they are memorable, and easy to
spell; two branding elements that are normally very expensive to acquire.
Also with premium domain names like cheapwines.com, cars.com, meat.com, etc.,
you don’t have to guess what you will find; the domain makes the value
proposition clear. This saves brands from having to invest significant
amounts of money and time branding in order to shape the users perception
around your offering.
INSTANT TRUST AND AUTHORITY
Premium domains also give customers a sense of trust and authority. Users
will, for instance, have more trust in doing business with www.Cars.com
versus www.Find-Cars-Online.us. This gained trust is mostly due to the fact
that today’s online shoppers generally understand domains like Cars.com are
rare and expensive; fly by night operations are not run on such an expensive
property. This trust and authority directly influence users purchase
decisions leading to a higher conversion rate. Best of all trust flows into
other marketing aspects like email and display as the domain is at the base
of those efforts.
Premium domain names can effect search engine rankings as well but not in the
way you would expect. It’s true that the Google Exact Match Domain (EMD)
algorithm update minimized any sole benefits to rankings exact match domains
or keyword rich domains have. That is to say, you can’t slap a valueless
website on a high power EMD and expect to rank like crazy anymore.
However premium great domains help with link acquisition. Great domains
provide a sense of trust and authoritativeness with webmasters which helps
with outreach (higher email outreach open rates) and link placement. Also
EMD’s allow you to naturally use “money” keywords as anchor text as those
money keywords make up your brand name. Both avenues can help you get more
and better links.
Depending on the name and its vertical, certain premium domains carry large
volumes of direct type-in traffic. That is people who just type in the full
domain name in the browser bar to search for something (as opposed to going
through search engines). The result is an instant flow of high quality
traffic; in fact direct type-in traffic usually carries extremely high
PHYSICAL MARKETING ADVANTAGES
A premium domain name is the perfect base for all non-internet based
advertising like billboards, print ads, TV, radio, etc. Because premium
domains are short and memorable, physical strategies that utilize great
domains have a high success rate of users retaining the URL and visiting when
they are ready.